Title: TRUTH
Advertiser: RECREAR
Product or Service: POLITICAL MESSAGE
Entrant Company, City: SAVAGLIO/TBWA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: SAVAGLIO/TBWA, Buenos Aires
Country: ARG This excellent political advertisement, it won the silver lion in the Cannes Lions Contest 2006.
This is the truth.
이것은 진실입니다
If we turn things upside down
우리가 현실을 뒤집는다면
we can't be the best country in the world
우리는 세계 최고의 나라가 될 수 없습니다
I would be lying to you if I said that
제가 이런 말을 한다면 거짓이겠죠
Argentian has a great future ahead
아르헨티나의 미래는 찬란합니다
that we will be a safe country
안전한 나라가 될 것이며
that our economy will be strong
경제는 부강해지고
that our children will be healthy, get an education and have jobs
우리의 아이들은 건강하게 자라 교육을 받고 직업을 얻을 것입니다
before anything you must know
먼저 여러분들이 알아야할 것은
our country does not deserve such things
우리나라는 그런 대우를 받을 까닭이 없습니다
and I am convinced of this because I know the Argentina people
제가 그렇게 확신하는 이유는 제가 아는 국민들은
corruption and hypocrisy are in our nature
선천적인 부패와 위선이 우리 안에 심어져있습니다
I refuse to believe under any circumstances that
저는 어떤 상황에서라도 믿지 않습니다
we could be a great country in the coming years
수 년 안에 우리나라가 위대한 국가가 되리라는 것을 말이죠
thanks to the people's votes
국민들이 던진 표 덕분에
this country is sinking to new depths but
이 나라는 또 다른 나락으로 떨어지고 있지만
there are even more surprises to come
앞으로도 놀랄 일이 더 남아 있습니다
Argentina has only one destiny
아르헨티나에게 남은 운명은 하나뿐입니다
and whether we like it or not
그리고 좋든 싫든
this is what is real
이것이 진실입니다
Lepez Murphy for president
로페즈 머피를 대통령으로
you should know I believe exactly the opposite
하지만 저는 이와 반대로 믿는다는 것을 아셔야합니다 ↑
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Did Argentina’s ‘Truth’ spot deserve more?
It’s ironic that the film jury at Cannes last week questioned the authenticity of an ad called “Truth.” (See it here, on the Cannes site.) The spot, for an Argentine presidential candidate, won a silver Lion. But sources tell AdFreak that it might have won a gold—if there weren’t some question about what language it aired in originally. The 135-second ad, for the campaign of Movimiento Federal Recrear, endeavors to tell the “truth” about the candidate and what change could mean for the Argentine people. A gray bar follows copy lines down the screen, and a voice reads the words, which paint a pessimistic picture of the country. But when it reaches the bottom, the bar begins scrolling back up; in reverse order, the same sentences remarkably deliver precisely the opposite message—an optimistic one. Cannes delegates found the ad to be powerful and cleverly written, yet the question lingered: Wouldn’t it have run originally in Spanish, not English? Apparently troubled by the notion that it might have been altered for the show, the judges awarded the ad and its agency, Savaglio\TBWA in Buenos Aires, a silver. “That’s probably why it didn’t win a gold,” noted one juror. For it to remain in the show at all, the juror said, “we had to assume it was the same as we had seen it.” —Posted by Eleftheria Parpis
http://adweek.blogs.com/adfreak/2006/06/truth_spot.html
Recreate for Growth (Spanish: Recrear para el Crecimiento, often just Recrear) is a conservative liberal political party of Argentina.
The party was formed in 2002, mostly by market-oriented members of the Radical Civic Union, headed by Ricardo López Murphy.
The Recrear Federal Movement is a national alliance formed in 2003 between Recrear itself and the Federal Movement of various provincial parties - the Salta Renewal Party, the Democratic Progressive Party, the Democratic Party of Mendoza, the Federal Party, the Liberal Party of Corrientes, the Democratic Party of the City of Buenos Aires, the Democratic Liberal Party of Córdoba, the Catamarca Popular Movement, the Provincial Union of Entre Ríos, the Party of the Hope of the Province of Buenos Aires, the Independent Citizens of Tucumán and the Federal North of Jujuy. López Murphy as the movement's presidential candidate and Ricardo Gómez Diez of Salta for vice-president in the 2003 elections, ending in third place with 18%.
In 2005 the party formed an alliance with Buenos Aires' party Commitment to Change (Compromiso para el Cambio) led by Mauricio Macri. The alliance has attempted to form a wide-ranging right-wing front, especially with Neuquén's party, the Neuquino People's Movement (Movimiento Popular Neuquino - MPN), for the 2005 parliamentary elections. Recrear and its allies won nine members of the Argentine Chamber of Deputies, with those of some of Recrear's constituent provincial parties. López Murphy subsequently fell out with Jorge Sobisch, leader of the MPN, and formally teamed up with Commitment to Change to form a new centre-right electoral front, Republican Proposal (PRO).
Following the election, López Murphy stood down from the leadership of the Party and in 2008, Congressman Esteban Bullrich was elected to replace him. Bullrich backed the ongoing alliance with Macri and PRO, whilst López Murphy had backed Castor López, calling for the autonomy of the Party. In April 2008, López Murphy resigned from the Party and later set up another new party, Current of Federal Convergence (CCF) which has pursued closer ties with the Civic Coalition.
Recrear has observer status with the Liberal International.
